Hallmark Hardwood Flooring Louisville KY | Carpet Selections

Hallmark Hardwood Flooring · Louisville, Prospect & Southern Indiana

Hallmark Hardwood Floors

Shop Hallmark Hardwood Floors at Carpet Selections — the trusted floor store serving Louisville, KY, Prospect, KY, and Southern Indiana. Browse every Hallmark Hardwood Flooring collection and color below.

Hallmark Hardwood Flooring is built around craftsmanship — hand-sculpted textures, wire-brushed surfaces, and two signature finishes that give every plank real character. At Carpet Selections, our flooring experts help you shop Hallmark Hardwood Floors across Louisville, KY, Prospect, KY, and Southern Indiana in one place. Below you will find 12 Hallmark Hardwood Flooring collections in 135 colors, from ultra-wide European white oak to warm, spice-named solids. Above all, every collection is shown with its real colors, so choosing your new Hallmark Hardwood Floors is simple. Of course, you can browse here and then visit our Louisville or Prospect showroom to see your favorite Hallmark Hardwood Flooring in person.

Hallmark Hardwood Finishes: Nu Oil® & Glaze Tek

Hallmark Hardwood Floors come in two signature finishes, and because each one looks and cleans a little differently, it helps to know them before you choose. Therefore, here is a quick look at the finishes you will see across the Hallmark Hardwood Flooring collections below.

Nu Oil® Finish

Matte

Hallmark’s exclusive penetrating oil finish for a natural, low-sheen, close-to-the-wood feel. Used across Alta Vista, True, Organic, and the Novella oaks.

  • Look: super-matte, natural, hand-rubbed
  • Best for: organic, European, and modern-rustic interiors
  • Care: requires Nu Oil®-specific cleaning products

TrueMark® Glaze Tek

Low-Sheen

A durable low-luster polyurethane finish fortified with aluminum oxide and nano technology for everyday wear. Used across Serenity, Avenue, Monterey, Grain & Saw, Regatta, and the Classics.

  • Look: low-sheen, smooth, easy-care
  • Best for: busy households, kids, and pets
  • Care: uses Glaze Tek-specific cleaning products

Serenity

Engineered Oak

12 colors · Engineered · 7.5″ Oak

Serenity is Hallmark’s calm, clean-grade White Oak line, drawn from slow-grown New England hardwood. The 7.5″ engineered planks carry a 4 mm sawn-cut wear layer, a micro-bevel edge, and a low-sheen TrueMark® Glaze Tek finish in smooth or wire-brushed textures. Its twelve soft, uplifting oak tones make Serenity one of the easiest Hallmark Hardwood Flooring collections to live with, in rooms from modern to traditional.

Alta Vista Hardwood

European Oak

12 colors · Engineered · 7.5″ Euro Oak

Alta Vista is a return to vintage European design, milled from premium French/European White Oak prized for its stability. Each 7.5″ board is lightly sculpted and wire-brushed by hand, given a hand-crafted bevel, and sealed with Hallmark’s exclusive Nu Oil® finish for a classic, low-luster look that feels worn-in from day one.

True Collection

Mixed Hardwood

10 colors · Engineered · Ultra-Wide

True pairs ultra-wide 7.5″ engineered planks with Hallmark’s Nu Oil® super-matte finish for a natural, almost unfinished feel underfoot. Spanning oak, hickory, maple, and pine in a range of botanically named tones, it’s built for big, open rooms where the floor is meant to be seen.

Avenue Collection

Mixed Hardwood

10 colors · Engineered · 9.5″ Wide

Avenue removes the limits of conventional flooring with some of the widest boards Hallmark makes. Crafted from maple, hickory, and red oak, each plank is hand-sculpted and wire-brushed using a 2 mm slice-cut face and finished with a durable, low-luster TrueMark® Glaze Tek topcoat — dramatic grain in an ultra-wide format.

Ventura Hardwood

Mixed Hardwood

12 colors · Engineered · 7.5″ Wide

Ventura is a wide-plank, coastal-inspired line in 7.5″ engineered oak, hickory, and walnut. Offered with either the Nu Oil® or Glaze Tek finish, its airy, sun-washed tones — from Dune and Pearl to Maritime Walnut — bring a relaxed, beachy calm to any room.

Monterey Hardwood

Mixed Hardwood

12 colors · Engineered · 5″ Wide

Monterey leans Southwestern, with warm, sun-baked tones across hickory, red oak, and European oak. These 5″ engineered, variable-character planks wear a low-sheen Glaze Tek finish that stands up to busy households while showing off each species’ natural movement.

Novella

Mixed Hardwood

16 colors · Engineered · 6″ Wide

Novella is Hallmark’s versatile, author-named line built on a 6″ slice-cut board. Maple and hickory are lightly hand-sculpted with a low-sheen Glaze Tek finish, while the oaks are hand-sculpted, wire-brushed, and finished in Nu Oil® — three species and two finishes to suit almost any design scheme.

Organic 567 Engineered

Oak & Hickory

10 colors · Engineered · Multi-Width

Organic 567 takes its name from its mixed-width planks and pairs European oak and hickory with hand-scraped and wire-brushed textures. Finished in Nu Oil®, its tea-inspired palette — Chai, Darjeeling, Oolong, Pekoe and more — delivers an earthy, organic look with real surface texture.

Organic Solid Collection

Solid Hardwood

10 colors · Solid · 5″ Wide

Organic Solid is Hallmark’s 3/4″ solid-wood line in 5″ planks of red oak, hickory, walnut, and European oak. Sealed with the natural Nu Oil® finish and named for warm spices — Nutmeg, Caraway, Turmeric, Tamarind — it’s solid hardwood that can be sanded and refinished for generations.

American Traditional Classics

Mixed Hardwood

15 colors · Engineered · Classic Widths

American Traditional Classics covers the timeless looks: smooth red oak, white oak, walnut, hickory, and maple in classic 3-1/4″, 3-1/2″, and 5″ widths. These 1/2″ engineered boards wear a clear Glaze Tek finish that lets the natural wood color lead — the dependable, do-anything Hallmark Hardwood Floors.

Grain & Saw Collection

Mixed Hardwood

7 colors · Engineered · 6″ Wide

Grain & Saw is all about hand-crafted visuals — 6″ engineered oak, hickory, and maple with sawn-style texture and a low-sheen Glaze Tek finish. Named for craftspeople (Ballentine, Hoffman, Ruskin, Tiffany), it brings an artisan, made-by-hand character to the floor.

Regatta Collection

Oak

9 colors · 6″ Wide · Hand-Scraped

Regatta is a nautical-themed, hand-scraped line on a rugged SPC core for extra stability in 6″ planks. Sealed with a Glaze Tek finish and named Anchor, Halyard, Spinnaker and the like, it offers the warm look of hardwood with a tough, dimensionally stable build.

Engineered, Solid & SPC-Core Hardwood

Most Hallmark Hardwood Floors are engineered, which means a real hardwood top layer is bonded to a stable, multi-ply core. Because that build resists the expansion and contraction humidity can cause, engineered Hallmark Hardwood Flooring performs beautifully in Kentucky and Southern Indiana homes, including basements and rooms over concrete. Hallmark also offers a 3/4″ solid line (Organic Solid) that can be sanded and refinished for generations, plus an SPC-core build (Regatta) for extra dimensional stability. Of course, our team can help you decide which construction is right for your space and subfloor.

Engineered

7/16–5/8″

Real wood over a stable core with a thick sawn-cut wear layer. Greater dimensional stability than solid, and most can be refinished.

  • Install: nail/staple, glue, or float
  • Grade level: below, on, or above grade

Solid

3/4″

A single piece of hardwood (Organic Solid). Sands and refinishes many times over for a lifetime of wear.

  • Install: nail or staple down
  • Grade level: on or above grade

SPC Core

Rigid

A real-wood wear layer over a rigid stone-polymer core (Regatta) for extra stability and an easier install.

  • Install: floating
  • Grade level: below, on, or above grade

Hardwood Species in Hallmark Floors

Hallmark Hardwood Flooring is offered in several wood species, and each one has its own look, hardness, and character. Therefore, here is a quick guide to help you choose the right Hallmark Hardwood Floors for your Louisville, Prospect, or Southern Indiana home.

European / White Oak

The heart of Hallmark’s wide-plank collections. Tight, straight grain and natural hardness take both light and rich tones beautifully and wear for decades.

Red Oak

A classic American hardwood with warm, reddish undertones. In addition, its prominent grain helps hide everyday scuffs and wear.

Hickory

One of the hardest domestic woods. Therefore, hickory stands up to busy households, kids, and pets, while its dramatic grain adds rustic character.

Maple

Smooth and subtle, with a fine, uniform grain. Consequently, maple lends a clean, contemporary feel to lighter interiors.

Walnut

A rich, chocolate-brown American hardwood with a smooth, elegant grain. For example, walnut brings instant warmth and a high-end look to any room.

Pine

Soft, warm, and full of character. Found in select True Collection tones for a relaxed, lived-in look.

Hardwood Thickness & Width Options

We carry Hallmark Hardwood Flooring in a range of thicknesses and widths to suit different subfloors, installations, and budgets. As a result, whether you want a slim engineered board or a thick solid plank in an ultra-wide format, our team can help you find the right fit. The options we offer include:

7/16"
1/2"
5/8"
3/4"
5" wide
6" wide
7.5" wide
9.5" wide
Multi-width

Professional Hallmark Hardwood Installation

Beautiful floors start with expert installation, and because a hardwood floor is only as good as the prep beneath it, our experienced installers handle every detail. For example, we check subfloor moisture and flatness, acclimate your wood, and finish the trim and transitions for a flawless result. In addition, we install Hallmark Hardwood Floors throughout Louisville, KY, Prospect, KY, and Southern Indiana. To get started, simply schedule a free in-home estimate, and we’ll measure, recommend, and quote your project.

Schedule a Free Estimate

How to Care for Your Hallmark Hardwood Floors

With a little routine care, your Hallmark Hardwood Floors will stay beautiful for years. One important note: Nu Oil® and Glaze Tek finishes use different cleaners, so ask us which is right for your floor. Here are the simple do’s and don’ts for keeping Hallmark Hardwood Flooring looking its best.

Do

  • Sweep or vacuum regularly to lift dirt and grit before it scratches.
  • Dust-mop or clean with the Hallmark cleaner matched to your finish (Nu Oil® or Glaze Tek).
  • Keep indoor relative humidity in range year-round — 30–55% for oak and most species, 35–55% for hickory.
  • Wipe up spills right away with a soft, well-wrung cloth or sponge.
  • Place walk-off mats at entrances and felt pads under furniture legs.
  • Rotate rugs and furniture now and then, since sunlight and indoor light naturally shift wood color (patina) over time.

Don’t

  • Never wet-mop or steam-mop — both can void your Hallmark warranty.
  • Don’t use oil soaps, paste wax, lemon/citrus or Tung oils, ammonia, or silicone-based cleaners.
  • Avoid “2-in-1” cleaners with acrylic or urethane gloss restorers — they aren’t warranty-approved.
  • Don’t let humidity fall below 30%; over-dry air causes gaps, splits, and board distortion.
  • Don’t drag heavy furniture or let pet nails grow too long.
  • Don’t exceed an 80°F surface temperature over radiant heat.

Humidity matters — and hickory is different

Wood naturally expands and contracts as it gains and loses moisture, so Hallmark recommends holding indoor relative humidity between 30% and 55% for oak and most species. Hickory floors are more sensitive and should be kept a little higher, between 35% and 55%. Letting the air drop below 30% can lead to gaps, surface splits, and board distortion — conditions that aren’t covered under warranty. In dry Kentucky and Southern Indiana winters, a whole-home humidifier is the easiest way to stay in range; small portable units usually can’t keep up.

Maintenance by finish: Nu Oil® vs. TrueMark® Glaze Tek

The single most important care rule for Hallmark Hardwood Floors is to match the cleaner to the finish. An oiled floor and a sealed floor are maintained differently, and using the wrong product — or the wrong vacuum — can dull the finish and void the warranty. Here is how the two finishes compare.

Nu Oil®

Oiled

A penetrating natural-oil finish. It cleans like a sealed floor day to day, but it can also be refreshed and spot-repaired, so worn areas usually don’t need a full sand-and-refinish.

  • Daily clean: canister vacuum with a soft-brush head — never a power-head/beater-bar, which can pull oil and color out of the wood
  • Cleaner: Nu Oil® Natural Cleaner (an oil-specific cleaner); a White Cleaner version keeps lighter colors bright
  • How: spray in sections, mop with a microfiber pad, let dry 10–15 minutes
  • Refresh: apply ReNu when the floor looks dull — as-needed, no set schedule; Restoration Oil for heavier wear
  • Found on: True, Alta Vista, Organic 567, Organic Solid, and the oak runs of Ventura & Novella

TrueMark® Glaze Tek

Sealed

A 12-coat sealed polyurethane film fortified with aluminum oxide. It sits on top of the wood as a hard, protective layer, so it is clean-only — there is no oil to refresh.

  • Daily clean: vacuum or dust-mop, then a damp (never wet) microfiber pad
  • Cleaner: TrueClean or Bona® Pro Series Hardwood Floor Cleaner (a poly-specific, residue-free cleaner) — not an oil cleaner
  • How: spray in sections and mop away; no drying-in or buffing needed
  • Refresh: none required — never apply oil or wax to a sealed floor
  • Found on: Serenity, American Traditional Classics, Avenue, Monterey, Grain & Saw, Regatta, and the hickory/maple/walnut runs of Ventura & Novella

The bottom line: oiled Nu Oil® floors get an oil cleaner and the occasional ReNu refresher; sealed Glaze Tek floors get a poly cleaner and are simply kept clean. Swapping the two — or using oil soap, wax, or a 2-in-1 polish on either — can damage the finish and void coverage. Not sure which you have? Several collections (Ventura and Novella) use both finishes depending on species, so just ask us and we’ll match the right product.

Please note: for most Hallmark Hardwood Floors the finish isn’t a choice — it’s built into the collection and color. Many styles come in only one finish, either Nu Oil® or TrueMark® Glaze Tek, not both. Only a few lines (such as Ventura and Novella) split finishes by species, and even then a given color is offered in just one. So when you pick a color, its finish usually comes with it — ask us and we’ll confirm exactly which finish your color carries.

A note on radiant heat & warranty: Hallmark’s engineered oak collections can be installed over hydronic (water-based) radiant heat as long as the surface stays at or below 80°F — but all hickory and solid-wood products are excluded from the radiant-heat warranty. Wet mopping or using non-approved cleaners also voids coverage. So when in doubt, ask us for the right Hallmark product for your finish; of course, you can pick one up at either showroom.

More Than Hardwood Flooring

Hardwood is only the beginning. Because Carpet Selections is a full-service floor store, our Louisville and Prospect showrooms carry floor covering for every room, style, and budget. For example, we also offer:

Carpet
Luxury Vinyl Plank (LVP)
Waterproof Flooring
Laminate
Tile & Stone
Area Rugs
Custom Stair Runners
Home Gym Flooring
Commercial Flooring
Multi-Family Flooring
New Construction Flooring
Carpet Tile
Hybrid Flooring
Hardwood Restoration
Hardwood Refinishing
Carpet Binding
Flooring for Remodels
Flooring for Restoration Companies

In addition, we do more than sell floors. As a result, you can count on free in-home estimates, professional installation, and convenient shop-at-home service that brings samples right to your door. Therefore, whatever your project, our team can guide it from the first sample to the final plank.

Our Service Area

From our Louisville showroom at 11842 Capital Way, we proudly serve communities within about an hour’s drive across Greater Louisville, surrounding Kentucky, and Southern Indiana. What’s more, our Prospect location serves customers to the northeast.

Louisville Metro · Jefferson County, KY

St. Matthews, Jeffersontown, Middletown, Anchorage, Lyndon, Hurstbourne, Prospect, Fern Creek, Okolona, Valley Station, Pleasure Ridge Park, Shively, Buechel, Fairdale, Fisherville, Eastwood, Harrods Creek, Glenview, the Highlands, Crescent Hill, and every Louisville neighborhood.

40118
40023
40025
40027
40041
40059
40177
40202
40203
40204
40205
40206
40207
40208
40209
40210
40211
40212
40213
40214
40215
40216
40217
40218
40219
40220
40222
40223
40228
40229
40241
40242
40243
40245
40258
40272
40291
40299

Surrounding Kentucky

La Grange 40031
Crestwood 40014
Pewee Valley 40056
Goshen 40026
Buckner 40010
Westport 40077
Shepherdsville 40165
Mount Washington 40047
Brooks 40109
Lebanon Junction 40150
Shelbyville 40065
Simpsonville 40067
Bagdad 40003
Finchville 40022
Waddy 40076
Taylorsville 40071
Mount Eden 40046
Bardstown 40004
Coxs Creek 40013
Bloomfield 40008
Eminence 40019
New Castle 40050
Pleasureville 40057
Campbellsburg 40011
Pendleton 40055
Bethlehem 40007
Bedford 40006
Milton 40045
Elizabethtown 42701
Radcliff 40160
Vine Grove 40175
Brandenburg 40108
Muldraugh 40155
Lawrenceburg 40342
Frankfort 40601
Carrollton 41008
Springfield 40069

Southern Indiana

Jeffersonville 47130
Clarksville 47129
New Albany 47150
Sellersburg 47172
Charlestown 47111
Georgetown 47122
Floyds Knobs 47119
Greenville 47124
Memphis 47143
Henryville 47126
Borden 47106
Marysville 47141
Otisco 47163
New Washington 47162
Corydon 47112
Lanesville 47136
New Salisbury 47161
Palmyra 47164
Ramsey 47166
Elizabeth 47117
Laconia 47135
New Middletown 47160
Crandall 47114
Depauw 47115
Scottsburg 47170
Austin 47102
Underwood 47177
Salem 47167
Pekin 47165
Campbellsburg 47108
Madison 47250
Hanover 47243

Not in the Louisville area? However, we can still ship select Hallmark hardwood products to you. Of course, terms and conditions apply, so call us for availability and details. What’s more, if you’re near Cincinnati, Cleveland, Indianapolis, Louisville, or Pittsburgh, we can also arrange terminal pickup in these Ohio Valley cities through our partnership with our distributor.

Ready to fall in love with your floors?

Above all, we want to make it easy. So call or stop by our Louisville or Prospect floor store, and we’ll help you choose the perfect Hallmark Hardwood Floors for your space.

Louisville Floor Store

11842 Capital Way, Louisville, KY 40299

Off Blankenbaker Parkway — just minutes from Middletown and Jeffersontown (J-Town).

(502) 267-2525

Prospect Floor Store

6025 Timber Ridge Drive, Prospect, KY 40059

In the Prospect Kroger Shopping Center.

(502) 228-4525

Or schedule a free estimate online ›

Collection and color names and images are property of Hallmark Floors. Colors shown on screen are approximate and may vary from the actual product.